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Brief video for PI Firm business owners on the basics of business branding. This video is provided in partnership with Propiacademy.com
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 Private investigators work in unsafe environments. It's part of the job. Maintaining your safety is critical as it may take several minutes for help to arrive. Following are a few safety tip reminders:
“What is the most critical investigative skill for an Investigator?” Skills commonly mentioned were: communications, social skills, analytical ability, but observation quickly rose to the top of the list. So what is observation and how can a PI improve this skill?
By definition... ob·ser·va·tion [ob-zur-vey-shuhn] noun 1. an act or instance of noticing or perceiving 2. an act or instance of regarding attentively or watching. 3. the faculty or habit of observing or noticing. 4. notice: to escape a person's observation. 5. an act or instance of viewing or noting a fact or occurrence for some scientific or other special purpose So how do you improve your powers observation? Whenever you are engaged in an investigation make a conscious effort to be observant. Sounds simple but how? 1. Clear your mind of any pre-conceived ideas of thoughts about what you observing. A colleague said that whenever he interviewed a suspect he always approached and observed the individual as if they were innocent. By doing this he was more open to catching statements, or facts that did not quite add up if the person was truly innocent. 2. Avoid developing tunnel-vision by making an effort to take a wide, panoramic view of anything you are observing. View the area immediately around the focus of your investigation. Be observant not only to body language when talking to someone, but observe how they are dressed, listen to how they frame their sentences.  Ever had one of those clients that you are not able to satisfy? If you've been in the business for very long, bet you've had one or two. Client's may be disgruntled over costs, the direction that the investigation is going, or they are not getting the results they expected.
So, what are your options when you have a client that will never be satisfied? 1. Reevaluate your investigation - The first step is look at your effort. Determine if there is a legitimate reason they are dissatisfied. If so, accept it, make corrections and let them know you are working for them. Make sure your investigation is responding to those needs. Sometimes it is easy to fall into a routine when completing investigations. A routine that your client may not be interested in. If costs are of concern, identify alternatives clearly stating the limitations it will create for the investigation (see #2). 2. Renegotiate - At the first sign of trouble, consider meeting with your client and reviewing the scope of your investigation. Don't hesitate as it will only get harder the further you go into the investigation. Establish timetables, identify the lengths you will go and of course, the limits you will have on the investigation. Put it in writing - whether an amendment to your contract, or a follow-up email that clearly details the results of your meeting. As a last resort: 3. Call it Quits! - No one likes to give up. Or maybe they are asking you to take unethical steps. These situations may require you to tally up just your expenses and end your relationship with your client. Depending on how far along in the investigation you are, you may consider writing it off entirely. When ending the investigation, consider giving them a report of what has been completed. This will assist you in payment disputes that may develop later on. No matter the differences, it is important to practice good customer service throughout. Be willing to accept that not all clients are a good fit for your operations.  With the year coming to a close, we start thinking of the new year ahead.
Our wishes for you in the year ahead: We wish that each and every one of you return home safely each day, to be prosperous in business, have an abundance of happiness, and great health. Above all, we wish you continued success in protecting those that are unable to protect themselves. Happy Holidays and a Happy New Year!!! Great surveillance planning refresher presentation. Click Here_
Whether you like it or not, your client list needs to continue to grow for your business to grow. Invest time to grow your client list with these helpful hints:.
1. Call backs - remember that client from a few months ago? Give them a call and see how they are doing. Encourage them to refer you to their friends. 2. Join a local business association - Networking is a good way to get your business out there in front of those that may need your services. Look for meetings of attorneys, business owners, and others in your area and make a point to visit with them. Carry plenty of business cards with you.  If you have been in business for a little while, you have chosen a logo and/or color scheme to suit your tastes. Branding your private investigations business increases your customer base through brand recognition. If you are happy with your brand, the following will make your branding efforts work for your business:
1. Consistency - Brochures, emails, business cards, web site, even office appearance and other media that represent your business should all be similar in appearance. Customers, and potential customers, will immediately recognize your brand. They will remember your business when a friend is in need of your product or service. Use the company catch phrase, logo, and color scheme on all of your materials. 2. Continually engage customers - Customers can come and then go -- go away. Identify opportunities to create an ongoing dialogue with customers.
4. Don’t forget the power of “freebies” - Carve a few dollars from your budget to include your logo, catch phrase, web address, and office phone number on some “freebie” items. Refrigerator magnets, paper coffee cups/sleeves, pens, or pencils, or other inexpensive give-away items. The freebies you share with your customers are seen by their friends. Individuals that you may not have reached otherwise, stretching your marketing dollars. Everyone likes a small freebie every now and then! Your business is your investment. Spend a little time to consistently show your brand, include your employees, in expanding your market. |
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