Increasing or maintaining your private investigations client base is a must to be successful. Whether you are just starting your private investigations firm or you have been in the Private Investigations business for a while, your current and past clients are your best sales people. To ensure that you get the most out of your client-customer relationships, follow this simple rules:
1. Treat all clients with respect and courtesy. Whether you are working with a corporate client or an individual client make a special effort to get to know them.
2. Follow-ups - set calendar reminders to follow-up with your clients after the successful conclusion of a case. Set a reminder every few months to call and inquire about how they are doing. Even if you get an voice mail system leave a message like "John with Acme Private Investigations. Just wanted to talk a minute to see how you are doing. Would like to hear from you if you have the time but understand if you are busy." These messages and calls make people feel important. Also, you further develop a bond that will increase your chances of being called again when they need private investigative services.
2. Electronic Newsletters - Consider developing a company newsletter that you send once or twice a year to your current and former clients(No spam emails that you send weekly or monthly as this could have the reverse impact). Newsletters must be professional looking in appearance, include information that is helpful to them individually and/or their company. Include one or two announcements of new services or successes that you can share. Before you add a client to your list, get permission!. Ask if you can include them on your mailing list when you make your follow-up client calls. Always, always, include an opt-option on your electronic newsletters. Consider outsourcing or getting assistance in setting up your mailing lists and opt-options. Holmes-tech can help.
3. Treat all clients with respect and courtesy. Wait! Did we already mention that? Yes it is important enough to mention twice. Ensure that all of your employees are customer service oriented in their interactions with clients. Good customer service will have them coming back again and again.
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